Our Science

WHY ARE OUR SHOES SO COMFORTABLE?
SEE THE SCIENCE BEHIND OUR SOLES

Fitflop Footbed Technology. Running on Treadmill. Portrait of Kim Lilley

WHAT IS BIOMECHANICS?

“Biomechanics is the study of the human body, how it moves, why it moves and how we can affect it with things like shoes or equipment.”

- JORDAN VIENNEAU
SR. BIOMECHANICS TECHNICIAN
HUMAN PERFORMANCE LAB, CALGARY

HOW ARE OUR SHOES TESTED?

All our shoes are rigorously tested at the Human Performance Lab in Calgary, the world’s leading biomechanics research centre.
Here we study how our shoes affect muscle activity and optimise pressure diffusion and body alignment.

Three images showing Technology testing behind Muscle activity, Body alignment and Pressure Diffusion.

COMFORT OR STYLE?

We don’t believe they have to be mutually exclusive. In our shoes you will both look and feel good, all day every day.